B2B telemarketing stands for Business-to-Business Telemarketing. Simply put it is the process of contacting businesses that are the most likely to need your service or product with a view to making a sale. With telemarketing, the initial contact is made over the phone. B2B telemarketing is an extremely effective marketing technique, which more and more firms are using to make sales.
Getting B2B Telemarketing Right
Unfortunately, B2B telemarketing is a marketing technique that seems easier than it actually is. It is not enough to simply go through the Yellow Pages or do an online search and cold call all of the companies you find that may want your products. Any firm who does this is going to be disappointed with the results. The problem is ringing the numbers found this way usually only means that your sales team speaks to their sales team rather than the person who makes the purchasing decisions.
Even if you eventually speak to the right person being able to persuade someone who has not asked you to contact them to listen to what you have to say and buy from you is very difficult. Most people do not have the skill to do their own telemarketing and be successful. For this reason, many firms now employ a specialist like Toucan telemarketing to generate leads on their behalf. Doing so is the best way to generate sales leads that are genuine and result in sales. They have the necessary experience and skills to set up tailored marketing campaigns that work for any type or size of business.